Turn Your Expertise Into Revenue
A 21-day Self-Paced Revenue Challenge
$299
You already know how to help writers. Now it's time to build an offer, start conversations, and get paid for your expertise.
The Revenue Challenge is for editors, writing coaches, teachers, publishing professionals, and others who are ready to stop thinking about building a better business—and start generating revenue now.
Over 21 days, you’ll
Identify the offer you're most likely to sell
Package and price it
Write messaging that explains its value
Build confidence talking about it
Put it in front of real people
Start generating conversations, clients, and revenue
The goal is to launch an effective offer in the marketplace and start getting paid right now for the value you’re bringing your clients.
The Why Behind The Revenue Challenge
Many of the editors, writing coaches, teachers, and publishing professionals I spoke with about our Book Coach Certification Program this past month were excited about the possibility of joining our certification program.
But many of them were also saying some version of this: "I need to make more money before I can invest in certification."
It’s a classic Catch-22.
They want to improve their skills and grow their business, but they can’t afford the high-level coaching that would get them there.
They don’t have the money they need to make money.
I get that times are weird right now.
But I've spent more than a decade helping editors, coaches, teachers, and publishing professionals turn their expertise into paid services, attract clients, and build businesses around work they genuinely love doing. I know I can help.
Why Learn This From Us?
Over the past decade, we've trained and supported more than 400 certified book coaches. Along the way, we've helped editors, writing coaches, teachers, publishing professionals, and other talented professionals:
Land their first coaching clients
Raise their rates
Build sustainable businesses
Gain the confidence to sell their expertise
Build six figure businesses
In this self-paced course, we’re sharing the same business-building principles we've refined while helping hundreds of professionals build successful book coaching businesses.
Our goal is simple: help you get your expertise into the marketplace as quickly as possible so you can begin generating revenue.
Praise for Author Accelerator
Because this is a 21-day self-paced challenge, we'll focus on the fastest path to getting an offer into the marketplace and generating revenue.
BIG DISCLAIMER: This course is NOT a substitute for our Book Coach Certification Program—not by a long shot. The Certification is our year-long program where we teach the editorial, emotional, and entrepreneurial skills required to become an exceptional book coach and build a sustainable long-term business. It's comprehensive, rigorous, and leads to the industry's leading book coach certification.
What's Included In The Self-Paced Revenue Challenge?
Week 1: Build Your Offer Foundation
Set a goal for the Revenue Challenge. How much do you want to make?
Identify your Zone of Genius using our Zone of Genius training and examples
Choose one marketable offer from our library of 7 offers we know can work. This is an offer you can clearly explain—and confidently sell.
Price it for value using our pricing scale
Week 2: Communicate The Value
Clarify your messaging to capture the value you are offering
Write your announcement email or newsletter post
Write a social media post
Make a list of people you can make your offer to. This is about leveraging your existing relationships with writers, not churning out more content.
Learn how to sale from our Anatomy of a Sales Call course — a whole additional course embedded within this Challenge
Practice discovery conversations so you feel comfortable talking about your business.
Week 3: Create Momentum
Launch your offer.
Send your email.
Publish your post.
Reach out personally to people on your list and follow up.
Schedule discovery conversations.
Begin generating revenue.
Manage your mindset so you can move through discomfort and disappointment, which are natural parts of the process
To get the most from the Revenue Challenge, you'll ideally have:
• The ability to help writers already. We'll help you package and sell your expertise—not teach the craft of coaching itself. That's what our Book Coach Certification Program is for.
• A way to collect payments (Stripe or PayPal).
• People you can make a new offer to—friends, colleagues, readers, or existing clients.
• Some social media presence helps—but it isn't required.
• A willingness to be pushed. You'll probably feel uncomfortable at times—and that's normal. Selling almost always requires doing things before you feel completely ready.
What you DO NOT need:
• You do not need to know everything about running a business.
• You do not need a fancy website—or even a website—to get started.
• You do not need to be a published writer — just the ability to help writers.
Hi I’m Jennie Nash
I’m the founder and CEO of Author Accelerator.
We’ve certified more than 400 book coaches who are working with all kinds of writers all over the world, helping them write better books and figure out how to get those books into reader’s hands.
I’m a huge evangelist for book coaching because I have seen firsthand what an enormous impact it makes on the writer and their work. As one of my recent clients said to me, “I feel grateful for this whole process with you. I (finally!) love what I wrote. How does anyone do this without a book coach?!”
Being a book coach also has an enormous impact on the coach. We make all the decisions about our business, call all the shots, and utilize all our talents — for words and ideas, for stories, for people, and for making meaning.
I’m excited to help you start generating revenue right now!
FAQs
Do I need a website?
No, although it can help.
Do I need social media?
No, although it can help.
Will this teach me how to become a great book coach?
No. This program assumes you already have expertise helping writers. We'll help you package, price, communicate, and sell that expertise—not teach the craft itself. Our year-long Book Coach Certification Programs teaches people (including experts) how to become excellent book coaches on an editorial, emotional, and entrepreneurial level.
Will I make money during the Challenge?
Many participants will begin having client conversations and generating revenue during the Challenge, but results depend on your experience, effort, and willingness to take action. We provide the framework, coaching, and accountability—you provide the implementation. We cannot guarantee that you will make any amount of money.
Can I say I'm an Author Accelerator Certified Book Coach?
No. The Revenue Challenge is separate from our Book Coach Certification Program and does not confer certification. If you later complete Certification — which includes a year of curriculum and three practicums — you'll earn the right to use the Author Accelerator Certified Book Coach designation.
If I later enroll in Book Coach Certification, does the fee I paid for the Self-Paced Revenue Challenge get applied to my certification tuition?
Yes. If you enroll in our next Book Coach Certification cohort, we'll apply 100% of your fee will be applied toward your Certification tuition.